House of Reine was created to empower and celebrate women, men and children of all ages, shades, textures and personalities. Our products combine science, sophistication and elements of the earth to give your skin and hair what it needs most: strength, moisture and love. Each product is handmade with you in mind. Our products are free of sulfates, parabens, PEGs, mineral oils and involves no animal cruelty. All products are formulated with natural, organic and plant-based ingredients. You will find exotic essential oils such as Neroli, Rose, Jasmine, Chamomile and Geranium in almost every bottle. Our goal is to care for your hair and body as well as the environment.
Jasmine Jones, Founder & CEO - House of Reine, LLC
Our founder, Jasmine Jones, is a budding entrepreneur with a combination of passion, drive and determination. At the age of 12, Jasmine was granted the opportunity to work in a local hair salon as the "shampoo girl" which sparked her passion in hair. Working in a salon exposed her to a variety of textures and lengths of hair, realizing what may work for one might not work for the next. But one thing was for sure, they all wanted healthy hair and spared no expense to help them reach their hair goals. "Having natural hair is a full time job. I've tried plenty of natural haircare products and they all contained a chemical component that contributes to potential damage to your body. I decided to create my own.
When it came to skincare, I realized I couldn't wear what everyone else wore. The harsh fragrances and harmful ingredients all attributed to eczema flare ups or simply weren't effective. After I birthed my son, 3 years ago, my daily skincare regimen changed. I wore less make-up and spent less money on cosmetics. Instead, I used essential oils and natural remedies that combated my skincare flaws. I found that these products provided the same benefits most skincare companies did and I wanted to share it with the world. This line contains something everyone in your household can use and is safe for vegans, pregnant or nursing moms and men!
Self-love is a journey with no destination. When I created House of Reine, LLC my goal was to empower women and young girls everywhere to redefine the common standard of beauty that tells you you're not good or pretty enough just being yourself. And that men could take care of themselves without the stigma of being any less masculine. Forget what others think you should look or act like. Weather it's wearing extensions or embracing your God given coils and curls. "Beating" your face or baring it to the world, be unapologetically YOU! I was raised by strong women who, at an early age, instilled in my sister and I to love and respect ourselves, fiercely. My goal is to do the same for every woman and girl I come into contact with.